Mortar AI has leveraged machine learning and artificial intelligence (AI) to enable small and mid-size marketing agencies to access enterprise technology software that previously only large organisations could afford. Today, Mortar AI’s Radium Advances and partnerships with Microsoft, global digital advertising technology company, Adform, and data connectivity platform, LiveRamp, are driving its growing client base and overseas expansion.
Cash flow at a critical time
Initially, Mortar AI had sufficient capital to develop a platform that could collect and leverage the first-party data small and medium-sized enterprises need and create a seamless, easy-to-use and affordable all-in-one marketing solution.
But global economic uncertainty gave investors cold feet just as the start-up was about to seek Venture Capital backing and take its R&D and its business to the next level. Mortar AI found the solution to its cash-flow squeeze. The venture accessed its R&D Tax Incentive refund early with a Radium Advance and has borrowed and reinvested several Radium Advances since to increase its innovation and tax refund.
“Fast, easy and reliable, Radium Advances provided the funding our business needed to keep going and accelerate out of a tight spot,” Grant explains.
Mortar AI used its own marketing agency, Brick & Mortar, as a testbed for its nascent technology. And in May 2023, the start-up launched its new Software-as-a-Service (SaaS) marketing automation platform, Mortar Marketing, designed for small and mid-size marketing agencies.
Mortar AI has been selected for the Go Global program, which helps Australian start-ups succeed in the US market. With its agency product launched, Mortar AI is working on a version of its SaaS platform for corporate enterprises that will compete with Adobe and Salesforce.
For more information, visit the Mortar AI website.